Changes in customer behaviour and advances in technology have a reciprocal relationship, directly influencing and driving one another.
Underserved customer needs act as a catalyst for technology companies, motivating them to create new ways of addressing customer concerns. At the same time, the invention of new technologies alerts consumers to what’s possible, thereby raising their expectations.
Regardless of the driver though, savvy retail brands have been quick to go where their customers are, and redefine how they serve and interact with customers.
Conversation-based user interfaces (CUI) are one such force that is driving the next generation of customer experiences. By providing automated and personalized ways for brands to engage and serve their customers using natural language, CUI are changing the retail landscape.
Check out our helpful infographic below where we explain what a conversational interface is, examples of its uses, and the associated benefits to businesses.