IoT, machine learning and advanced analytics have driven organizations to a data-tells-all-mentality. At the end of the day, what does the data mean for decision makers and what role does design play in those decisions? Here are 3 key learnings from this session.
Presenters: Architech & Microsoft
1. Using data to inform micro-moments
Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.
Data plays a big role in informing these moments and brands have been using them to improve touch points with the customers. There is a lot of data around us, all over the place, the difficult task is to drive helpful insights out of the data.
Remember that behind every data point is a real customer. Micro-moments becomes an opportunity to communicate with the customer. Show them we are hearing them, paying attention to them and building curated experiences for them.
2. Designing micro-moments online will become a commodity
Designing moments will become easier in the future and physical stores will need to adopt.
3. The emergence of active micro-moments
Touch points will materialize in real time based on how the user has interacted with the brand. This concept is referred to as active micro-moments and organizations need to understand it in order to keep up with their customer’s needs.
Want to learn more? Visit Microsoft at booth 310 at Dx32017