How to Optimize the Digital Experience

Speaker: Lars Petersen, Vice President of Business Optimization at Sitecore
In the digital age, customers have come to expect relevant and connected experiences. It is definitely not “business as usual” for organizations and those that connect in-the-moment customer intent with a relevant personalized experience are ones that increase business outcomes and win market shares.

Lars Petersen, Vice President of Business Optimization at Sitecore, draws from his vast experience in strategy, marketing, analytics, and optimization to share learnings on how to optimize the digital experience. He has also co-authored a book called, “How to Use Data and Experience Marketing to Create Lifetime Customers“.

1. Review your Customer Experience

Focus on convenience, exceeding expectations and using available customer data to build better experiences. Align objectives, strategies and tactics around your customer.

2. Remember: The Future is Contextual & Personalization is everywhere

Establish a single view of each customer. You need to understand what your customers want and what they expect from your brand. Only then will you be able to provide more streamlined and personalized experiences.

3. Build Relationships – Don’t always be closing

Focusing on relationships will lead to bigger ROIs in the long run.


4. USE the Consumer Data you have Available

Personalization is key and need to be front and centre of your digital strategy. Brands can understand their customers better by using the data clues they are provided with.

5. Provide Real Time Contextualized Experiences that support Customer Needs

Make customer experience part of your DNA & keep in mind that without context there is no meaning.

Continue the conversation with Sitecore and visit booth 610 at Dx3 2017.


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