BNOTIONS Announces Rebrand To Symbility INTERSECT

Last summer, mobile strategy agency BNOTIONS was acquired by insurance and software company Symbility for its expertise on Internet of Things (IoT), Machine-to-Machine (M2M), and wearables. This week, BNOTIONS announced it will be known as Symbility INTERSECT, under a new corporate brand.


Paul Crowe, CEO of Symbility INTERSECT, explained the reasons for the rebrand.  

We believe that to help you reach your highest level of success in your industry, we must intersect design, technology, business, and people. We live, understand, and then build solutions around this intersection to create new opportunities for you and your customers. We are eager to harness this intersection and work together to create impactful, usable, and beautiful technology-driven experiences.

As part of the rebrand, we’ve also launched our newest Symbility company-wide campaign which is inspired by our clients and partners. We wanted to celebrate the people that believe in our segments and work with us to implement or create technology that delivers world-class experiences. We created these videos with the objective to entertain, bring a smile to your face, and hopefully showcase how we can make you – our clients and partners – feel.

James Swayze, CEO of parent company Symbility Solutions, said this about the acquisition last summer:

“The insurance industry is facing more disruption than any other commercial sector and carriers need to find ways to engage policyholders in a dynamic fashion to compete with new marketplace entrants like Google and Amazon […] The combination of BNOTIONS’ expertise and Symbility’s mobile and video collaboration technology create tremendous value for our customers as they pursue new methods to grow their business through innovation.”

About Ben Myers

Ben Myers is a creative digital marketer in Toronto. Contact through Linkedin or @benkmyers on Twitter.

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