With newspapers continuing to struggle financially, Postmedia has endeavoured to expand their services beyond journalism. Today, the company announced their offering of some common digital marketing services for small businesses Earlier in November, they launched a content marketing studio that would create content for clients and distribute across networks.
From their release:
Every day consumers are searching for local businesses online. How can a small or mid-sized business (SMB) ensure they get found before their competitors? A strategically crafted online presence is a critical step to success. With the power of Postmedia Network Inc. (“Postmedia”) behind them, SMBs can benefit from Postmedia’s full service Digital Marketing Services (DMS) for their integrated advertising needs.
“Postmedia now offers SMBs an expanded portfolio of products to meet their business goals,” said Andrew MacLeod, Executive Vice President and Chief Commercial Officer, Postmedia. “Business leaders have come to trust our local brands for print and online solutions. We can now help our clients extend their reach even further with website design, Search Engine Optimization and a full roster of digital marketing services. We offer our clients a complete advertising solution and eliminate the barriers to building a results-oriented online presence.”
Postmedia provides customized, full-service solutions to increase a business’s overall revenue. Postmedia’s local sales team is with clients every step of the way providing a consultative approach in building clients’ online presence – one that can be fully measured and optimized. Postmedia’s digital marketing services continue to grow and include:
- Responsive, mobile and e-commerce website design
- Live chat leads
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Campaign landing pages
- Social advertising