Boxing Day is still Canadians’ go-to day for holiday shopping by most metrics, but Black Friday has been gaining steam for years–particularly with online shoppers.
Google Trends clearly demonstrate the growth in interest for Black Friday deals online, while a survey of 1,000 Canadians from Ebates.ca says that Canada generally shops more on Boxing Day.
Around half of Canadians plan to stretch their holiday budgets and take advantage of the deals during the biggest shopping days of the year: 45 per cent will shop on Black Friday; 40 per cent on Cyber Monday and 53 per cent on Boxing Day – which in Canada is still viewed as the day with the best deals.
Another fact that might effect brands’ marketing strategy come late November, one in three shoppers are opening their wallets with the intention to stuff their own stocking (so to speak):
It might be surprising, but shoppers are more likely to buy for themselves than others on the three big holiday shopping days. About one in three are only buying for themselves on Black Friday, Cyber Monday and Boxing Day, however it is worth noting that more than half of people are buying for both.
Another trend to watch out for is Boxing Day creep. Last year, Amazon.ca began its Boxing Day sales on Dec. 23 and the deals ran for an entire week.
More findings from Ebates’ research is below:
The vast majority of Canadians (79 per cent) plan on spending the same or even more over the holiday season as they did last year, but they will be smart about it. Around half of Canadians plan to stretch their holiday budgets and take advantage of the deals during the biggest shopping days of the year: 45 per cent will shop on Black Friday; 40 per cent on Cyber Monday and 53 per cent on Boxing Day – which in Canada is still viewed as the day with the best deals.
“While the economy may not be predictable, Canadian shopping habits are,” said Adrienne Down Coulson, General Manager, Ebates.ca. “Our survey demonstrates that shoppers employ a range of clever strategies when it comes to shopping smart and stretching their budget during the holiday season.”
Shopping trends for 2015
The overwhelming majority of Canadians (76 per cent) say they will do some holiday shopping online this year, with 27 per cent claiming to do more online than last year. Convenience, the ability to find things not available in stores and better prices are cited as the top reasons that make online shopping appealing.