Toronto’s Flixel Announces $2.2M in Seed Funding For Cinemagraph Platform

Above: Robert Lendvai, VP Marketing at Flixel told Amber Mac all about the company and their technology at Dx3 in March 2015.

Flixel Photos Inc., a visual storytelling company that enables content creators to easily produce cinemagraphs, today announced they’ve closed $2.2 million in a seed funding round led by Extreme Venture Partners, a Toronto-based VC firm and technology accelerator and Cranson Capital Securities, a boutique investment banking firm. The round also included participation from existing investors as well as angel investors in Australia and Canada. Cranson Capitalalso assisted in the round. The company will use the investment to expand its suite of products, and to build on the success of brand partnerships with the Emmys, Facebook, Instagram, America’s Next Top Model, and A&E.

“Cinemagraphs have the potential to transform the creative and advertising world and we’ve been paying close attention to Flixel since they launched in 2011,” said Managing Director, Extreme Venture Partners, Sunil Sharma. “The company has captured the imagination of creatives everywhere with their suite of cinemagraph creation apps which presents huge potential for success among photographers, videographers and digital marketers.”

Cinemagraphs are a new visual medium that live between still photography and videography: a still photo in which a minor but repeated movement occurs. Flixel apps use a patent-pending feature that makes it simple to turn short videos into magical living photos for the web, social media ads, offline display and broadcast television. The company’s product lineup includes Cinemagraph Pro for Mac, a 2014 Apple Design Award Winner and Best of 2014 app; Cinemagraph Pro for iOS; and the Persecond time-lapse video application, all of which are available for one-time purchase or as a monthly subscription.

“Over the last two years we’ve evolved our vision for cinemagraphs from a simple mobile app to a full product suite of creative tools for professionals,” said Flixel CEO and Co-founder, Philippe LeBlanc. “It’s exciting to see the rapid adoption of Flixel among top brands and agencies and we’re confident that cinemagraphs will take their place alongside video and still photography as a premium advertising medium.”

Flixel recently partnered with the 67th Primetime Emmy Awards to create a series of 13 living photos leading up to the event, which included cinemagraphs of this year’s host Andy Samberg, as well as cinemagraphs from past events. The Flixel Studio team was backstage at the Microsoft Theatre in Los Angeles with celebrity photographer Michael Grecco shooting real-time cinemagraphs at a Flixel Photobooth to capture live reactions from this year’s Emmy winners and presenters, which were shared on social media channels during the broadcast.

Flixel has an in-house production group called Flixel Studios that creates custom cinemagraph campaigns for partners like the Emmy Awards. Flixel Studios has worked with leading brands on cinemagraph and micro-video campaigns including Facebook, Instagram, A&E, Panasonic, and several others. The company has attracted interest from prominent celebrities, and has investors including supermodel and businesswoman Tyra Banks.

Flixel is also a silver sponsor at this year’s Adobe MAX conference and will showcase Cinemagraph Pro to 6,000 creatives inLos Angeles from October 5 – 7, 2015. Adobe MAX attendees will also have the chance to have their own cinemagraph created which can be used on Facebook’s new Video Profiles.

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