Amber Mac explores pop culture and technology with Intertainment Media’s David Lucatch
It’s not often that you hear Gene Simmons and Stan Lee mentioned in an interview about the digital industry in Canada, but then again the status quo isn’t exactly a realm frequently occupied by Intertainment Media or its multitude of digital projects.
Intertainment Media is an incubator for new businesses in the technology and social media spaces. But what’s a little more different about their approach is that they incorporate pop culture into their marketing. In this Tech Spotlight from Dx3 2012, Amber Mac had a chance to catch up with Intertainment’s CEO David Lucatch to get more insight into what kind of projects they currently have on the go, and how their marketing and development process hopes to improve the way consumers use, think about and interact with new technology.