Search Engine Marketing: What Canadian Businesses Need to Know

What is SEM, Why Does it Matter & What Do You Need ...

Search Engine Marketing: What Canadian Businesses Need to Know

By on May 17, 2013 in Dx3 Beat, Editor's Picks, Think Piece

What is SEM, Why Does it Matter & What Do You Need to Know? Let’s just get one common misconception out of the way right out of the gate: SEM and SEO are not the same. Search Engine Marketing is using paid search platforms like Google or Bing to drive traffic and conversions. The definition [...]

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“Challenge & Opportunity” – Kerry Munro in the AOL Conversation Studio

By on May 14, 2013 in Channels, Dx3 Beat, Editor's Picks, Retail

At Dx3 2013, Canada Post’s President of Digital Delivery Kerry Munro visited the AOL Conversation Studio to talk about eCommerce, digital technology and the surprising divide between Canadian consumers (among the most digitally savvy and connected in the world) and Canadian companies. The latter, Munro argues, are largely behind their global counterparts. It’s a disparity [...]

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LouLou Shopping: A Fashionable Blend of Retail and Media

By on May 10, 2013 in Dx3 Beat, Editor's Picks, Retail, Think Piece

How One Innovative Canadian Fashion Magazine Has Stepped Boldly Into eCommerce Spend any significant amount of time browsing online and you’re going to be bombarded by a deluge of internet advertising. In few industries is this more apparent than retail — specifically fashion retail. In this exploding world of “click now” and “special sale” ads, [...]

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“Where Ideas Meet” – Dan Levy in the AOL Conversation Studio

By on May 8, 2013 in AOL Conversations, Channels, Dx3 Beat, Video

As the Editor of Sparksheet, Dan Levy knows a thing or two about how ideas come together and grow into exciting new directions. At Dx3 2013, Dan visited the AOL Conversation Studio to tackle Canada’s place in the global community as an “honest broker”. It’s a sentiment that harkens back to  Lester B. Pearson’s Nobel [...]

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Retail Showrooming: Fighting Back

By on May 3, 2013 in Dx3 Beat, Retail

How Innovative Retailers Can Combat the Effects of Lost Showrooming Sales Showrooming: it’s that terrifying word that sends shivers of dread down the spines of even the largest brick and mortar retailers. It’s the concept that keeps the likes of Best Buy, Target, WalMart and Sears up at night while simultaneously filling online giants like [...]

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“A Time to Be Bold” – Drew Green in the AOL Conversation Studio

By on April 30, 2013 in AOL Conversations, Channels, Dx3 Beat, Editor's Picks, Think Piece, Video

As Canadians, so much of how we shop online has traditionally been shaped by American retailers. The opportunity to shop from companies within our own borders, by comparison, has been relatively limited. According to Drew Green (CEO and Founder of SHOP.CA), however, it’s time for that to change. At Dx3 2013, Drew stepped into the [...]

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Edgerank for the Sake of It: Facebook’s New Vanity Metric

By on April 29, 2013 in Dx3 Beat, Editor's Picks

Travel back even just a few years into social media history and what you’d find is one all-important question dominating every discussion, digital marketing blog or social media conference going: the insatiable quest to determine the value of a Facebook fan/like. It was the million dollar question with a million different answers (the best of [...]

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“Inbound Marketing” – Mike Volpe in the AOL Conversation Studio

By on April 23, 2013 in AOL Conversations, Channels, Dx3 Beat, Editor's Picks, Video

In early April, the Digest explored the emerging importance of ”Memevertising” and how digital age consumers are more capable than ever of blocking out promotional messaging that they’re not interested in engaging. Now, more than any time in history, they are able to choose and control the media they consume. This is a problem if [...]

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Made in Canada #8: Demac Media

By on April 22, 2013 in Dx3 Beat, Editor's Picks, Featured Series, Made in Canada, Retail

An eCommerce Products & Services  Powerhouse That’s Putting Canada on the Map It can seem almost impossible to open a newspaper or visit a Canadian business news site these days without being bombarded with the pessimistic mantra that Canadian businesses (and entrepreneurs) are risk-averse, conservative and doomed to play second-fiddle to our southern neighbour in [...]

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“Velocity of Change” – David Labistour in the AOL Conversation Studio

By on April 11, 2013 in AOL Conversations, Channels, Dx3 Beat, Editor's Picks, Retail, Video

In today’s digitally disrupted retail environment, it’s a fast and furious world where you’re either agile and ready to adapt or irrelevant and doomed to die. That’s the key takeaway of this AOL Conversation Studio interview with Mountain Equipment Co-op CEO David Labistour.  At Dx3 2013, he explained how the dawn of the digital age [...]

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