Yorkdale Shopping Centre in Toronto.

Why Malls Are Inescapable Destinations For The Holiday Season

Check out a mall during any given Saturday in December, and you’re ...

Yorkdale Shopping Centre in Toronto.

Why Malls Are Inescapable Destinations For The Holiday Season

Check out a mall during any given Saturday in December, and you’re due for a headache. The holiday season is notorious for an influx of one-time shoppers, driving out even loyal mall regulars. Mall traffic increases by a crazy 231.5 per cent, according to a study by Nomi last year, and most of that surplus is [...]

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2014 Cyber Week Shipments Doubled Versus 2012: Canada Post

Canadian confidence in e-commerce continues to grow in leaps and bounds, according to new statistics released by Canada Post following the week of Black Friday and Cyber Monday. Canadian consumers are also becoming more aware of Black Friday and Cyber Monday deals, and delaying their purchases until they go on sale. According to a release [...]

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Gob-graphic-lunch-service

Gob Lunch Delivery Founder Lives By His Startup Rules

On his first day at his new company, Jason Chung was kindly asked to leave the premises. It wasn’t his office, though. The location was Wattpad headquarters in downtown Toronto and it was Chung’s first attempt at promoting his curated lunch delivery service, Gob, this summer. “We handed out a few [discount cards] and we [...]

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MEC-Santa-2014

Reinventing Santa Faceoff: Hipsters vs Outdoors

Despite his message of generosity and goodwill, the modern incarnation of North American Santa Claus was invented to push Coca-Cola around the holidays. Therefore, I see no moral or creative complaints about reinventing the character to suit whatever purpose your brand or agency needs. Creating modern Santa is tricky. Should he be traditionally fat? We want [...]

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Jason Dubroy shopper ddb

Innovation In Canadian Grocery – Jason Dubroy in the AOL Conversation Studio

Jason Dubroy, managing director and VP of Shopper DDB, is dropping some truth bombs on the Canadian grocery industry. “The Canadian grocery market has really only embraced digital in 2013,” he says. We’re lagging behind Europe and other areas in big data, mobile apps, and integrating the retailer’s digital with brands. The reasons behind Canadian grocers’ [...]

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Walmart Expands E-Commerce In-Store Pickup Lockers

Walmart is doubling down on their in-store pickup with the simple and effective Grab & Go locker program. The program launched in August 2014 with 10 locations, and an additional 33 being added in Greater Toronto by Dec. 5. For the uninitiated, when you buy online at walmart.ca, a customer can have the order put [...]

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UGO Wallet

UGO Wallet App Debuts For Canadians

This morning, UGO Wallet – an open mobile payments and NFC digital wallet app from PC Financial and TD Bank was made available to the public on the Google Play and Blackberry World app stores. We’ve been writing about the UGO Wallet for about a year as the app has been announced and developed. Initially [...]

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Lowe’s Holoroom Comes To Canada

In the summer, we highlighted the Lowe’s Holoroom as one of the avenues for the future of e-commerce, but the tech was only available for customers in the United States. Now, this augmented reality installation is coming to Canada in two Toronto locations. The Lowe’s Holoroom is available at two Greater Toronto Area Lowe’s Canada stores in North Etobicoke (48 [...]

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Engines Of Loyalty – Mitch Joel In The AOL Conversation Studio

There’s no reason why a brand can’t have a personal relationship with a consumer, says Mitch Joel of Twist Image, but a change has to happen in how we think about communicating with our audiences. “We have to move ourselves, as marketers, out of the advertising-only mindset.” The format of the agency is one barrier [...]

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The Dropcam Parent Nowhere To Be Found In New Nest Ads

Can we talk about Nest’s new ads? They’re funny. Not robot-sports-talk-show funny, but I wouldn’t mind seeing them during the Super Bowl. The only problem is that the people they put in front of the camera to make light of the product do a great job of describing why you shouldn’t need it. The commercials [...]

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