Bricks-and-Mortar Renaissance Is Actually A Retail Paradigm Shift

Earlier this summer, I got really annoyed when Jerry Storch, CEO of ...

Bricks-and-Mortar Renaissance Is Actually A Retail Paradigm Shift

Earlier this summer, I got really annoyed when Jerry Storch, CEO of HBC (parent company to The Bay) stood up in front of a captive audience at The Retail Council Of Canada’s STORE Conference and delivered some controversial remarks about the state of online and offline commerce. Instead of speaking on the current trends in retail, like [...]

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Walmart grocery pickup Ottawa

Walmart Launches Online Grocery Pickup In Ottawa, Matching Loblaws Service

In mid-June, Loblaws announced that it was bringing online grocery pickup to the Ottawa area. Today, Walmart is matching its retail rival with a similar service at a similar price point. At Loblaws, orders have to be a minimum $50 and there is a fee of $3 to $5 depending on the time of day. [...]

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The Creative Brain Results Part 2 – A Business Case For Canadian Creatives

The Creative Brain Presented by Mediative and Powered by Brainsights at Dx3 2015 used EEG technology to measure participants’ brainwave reaction to global and local advertising. We examine the findings and impact of The Creative Brain in five parts. For Matt Di Paola, Managing Director, Digital Innovation, SID LEE, how well the Canadian ads performed [...]

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Canadian Internet Advertising Continues Double-Digit Revenue Growth in 2014, Reaching $3.8 billion

IAB Canada released the results of its annual Internet Advertising Revenue Survey, with data compiled directly from information supplied by Canadian Publishers who sell advertising on Canadian Websites, Online/Mobile Ad Networks and Exchanges who sell advertising on both the Canadian and U.S. and the following release. The full 2014 report is available for download through the IAB [...]

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North Strategic & Ten Thousand Coffees Partner Up; We Rewrote The Release In Millennial Slanguage

In a press release last week, North Strategic and Ten Thousand Coffees announced the creation of a new conversation and digital insights platform that will connect CMOs from major brands with their highly sought-after millennial consumers. So we got one grizzled 28 year-old and one 22 year-old millennial (pictured above) to rewrite the press release (with original [...]

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The Consumer Obstacle Race: 3 Barriers To Buy Retailers Can Remove Today

When was the last time you tried to buy something, but got frustrated at the process and instead left empty handed? If you Google search ‘barriers to buy’, you’ll get roughly 80 million results on various barriers consumers face when making a purchase decision online. But it seems like Google has forgot that we live [...]

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6 Things I Learned About Media From Photography

This post originally appeared on the MediaNet blog and was republished with permission. The ‘Auto’ setting doesn’t cut it Anyone can use an DSLR on “auto” but the resulting images will not come close to images taken with expertise.  A photographer with five years experience will know their way around a camera, lens, and flash better than [...]

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Four Ways To Stand Out In Crowded Canadian Retail Loyalty Market

Do you know how many loyalty cards I have in my wallet right now? 11. And I just signed up for one more, so make that 12. I’m a walking Canadian consumer stereotype: we love our loyalty programs. Don’t believe me? Here are some statistics outside of my personal collection of plastic rewards cards: The [...]

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Mobile Continues Growth For Online Shopping, Laptop Remains Most Used

Whether at the mall or online, everyone has their favourite way to shop. Successful retailers know their customers’ preferences and then adapt to make the buying process as easy as possible. For retailers looking to design and build the right e-commerce experience for their target customers, new research from Bronto Software on the types of [...]

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apple fingerprint scanner iphone 6

Trading Privacy For Convenience In Online Retail

When was the last time you thought about your digital fingerprint? We’re entering an age where we order more and more online, and subsequently think less and less about the mechanisms that allow that latest and greatest tech to be delivered right to our doorstep. Half the time we don’t even have to enter our [...]

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