TV and Twitter Are So In Love Right Now

It’s become clear that Twitter and television are in a relationship and ...

TV and Twitter Are So In Love Right Now

It’s become clear that Twitter and television are in a relationship and that their involvement is only deepening. Today, as TV-related Twitter conversations become more commonplace — spoilers and all — Twitter has become something akin to the world’s digital living room, dominating the second screen. Working with broadcasters “[TV viewing with Twitter] becomes less [...]

Read full story Comments { 0 }

Opinion: Wearables Now Functional But Still Unfashionable

There’s no amount of utility that can save bad fashion. The Android Wear watches unveiled in late June, arguably the most capable smart watches designed for mass adoption, have many features that augment an Android phone but they’re square in both shape and style. Samsung and LG gave their first hands-on previews to developers and [...]

Read full story Comments { 0 }
Retailnext analytics

RetailNext $30-Million Round Suggests Retailers Want More Data

RetailNext, a participant in the Retail Collective at Dx3 2014, has announced the completion of $30 million in growth financing for its comprehensive in-store analytics services. Investors include Qualcomm Incorporated, through its venture investment group, Qualcomm Ventures, Tyco and American Express. “We have carefully chosen investors who can help bring competencies to our business and are leaders [...]

Read full story Comments { 0 }

Demand For Mobile Payments Still Growing in Canada says PayPal

A new global study from PayPal studying how people like to spend and save time says that demand for mobile payment solutions continues to grow in Canada, where consumers already outpace others for new payment technology adoption. Canadians are more mobile savvy than others around the world, with the majority (56%) having used a mobile [...]

Read full story Comments { 0 }

Don’t Let Your Welcome Emails Be A Waste

A potential customer just gave you their email address. The first thing they see from you in their inbox is your welcome email, but is that enough to make them come back? As a merchant, you want that email to make the recipient feel special and move them to the next stage in the purchase [...]

Read full story Comments { 0 }

Four Avenues For The Future Of E-Commerce

With double-digit year-over-year growth, it’s fitting that with see e-commerce moving in many directions simultaneously. From product discovery to shipping, innovative companies are employing new technologies to make buying things online easier and faster than ever. Multichannel / Omnichannel Innovation Lowe’s Canada won the award for Best Multichannel Retailer (large) at the Canada Post E-Commerce [...]

Read full story Comments { 0 }

Canadians Bring Home Cyber Lions From Cannes 2014

In a very competitive Cyber category at the Cannes Lions this year, three Canadian brands struck bronze, bringing home the hardware thanks to solid digital ideation and storytelling. WestJet’s Christmas Miracle – Bronze Lion “It was fun to watch and even more fun to share.” WestJet won a Bronze Lion for its emotional, and very [...]

Read full story Comments { 0 }
Shipping Featured Parcels

E-Commerce Incumbents & Disruptors Uncover New Shipping Models

How important is delivery to e-commerce? Many types of companies, from the 150 year-old Canada Post to startup Hurrier know that the faster a customer receives the items that they buy online, the happier they are. As you might expect, North America’s major technology companies – the facilitators of so much advertising and online commerce [...]

Read full story Comments { 0 }

Agencies Using Wine, Self-Parody To Build Reputations

Agencies are often busy using their creative skills to craft imaginative solutions for client brands, but they can pretty darn good at using their talents to effectively promote their own brands too. Industry trade publications are a favourite, tried-tested-and-true platform of ad agencies looking to promote themselves. Most often, it will include coverage of standout [...]

Read full story Comments { 0 }

Ask These 3 Questions To Nail Your Mobile Strategy

Developing an app requires asking the right questions from the start. Melody Adhami, President & COO at Plastic Mobile – creators of the Pizza Pizza iOS app – said that the devices, demographics and utility of the app have to be researched and examined before design or coding can begin. What devices does our audience [...]

Read full story Comments { 0 }