Photo by Chris Tyler via Flickr

Ipsos Reid To Release Canada’s Most Influential Brands At Advertising Week 2015

On Jan. 27, Ipsos Reid will release its list of Canada’s Most ...

Photo by Chris Tyler via Flickr

Ipsos Reid To Release Canada’s Most Influential Brands At Advertising Week 2015

On Jan. 27, Ipsos Reid will release its list of Canada’s Most Influential Brands at FFWD Advertising and Marketing Week. The report, originally developed in Canada, has become an international evaluation of brand influence that examines 1178 brands in more than a dozen other countries. Steve Levy, COO of Ipsos Reid, told the Dx3 Digest [...]

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Even in 2015, CEOs Lack Data To Guide Content Marketing

Don Draper would be jealous of today’s marketers, Krista LaRiviere Co-founder and CEO of Gshift Labs, wrote in a recent blog post. “We don’t know how good we have it compared to the olden days of marketing – and we’re blowing it,” she told the Dx3 Digest. Canadian CEOs and CMOs have adopted content marketing [...]

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Target loves Canada

Why Target Failed. By: The Experts Of Twitter

Canadians have spoken. Since opening its first Canadian stores in March 2013, Target has battled inventory and image problems. By mid-2014, the wheels seemed like they were coming off with the firing of Tony Fisher as Target Canada CEO in May. As a mass market chain, it’s fitting that everyone has an opinion about what [...]

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Ad Buyer Beware: Promoted Tweets Create Forums For Opposition

We know it’s a jungle out there on social media, but some brands invite the animals in with their Twitter ads. Sure, promoted tweets get your message out to new audiences, but they also create a thread for opponents to coalesce and rebuke your arguments. The Beer Store and Health Canada are two organizations that [...]

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Yorkdale Shopping Centre in Toronto.

Why Malls Are Inescapable Destinations For The Holiday Season

Check out a mall during any given Saturday in December, and you’re due for a headache. The holiday season is notorious for an influx of one-time shoppers, driving out even loyal mall regulars. Mall traffic increases by a crazy 231.5 per cent, according to a study by Nomi last year, and most of that surplus is [...]

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2014 Cyber Week Shipments Doubled Versus 2012: Canada Post

Canadian confidence in e-commerce continues to grow in leaps and bounds, according to new statistics released by Canada Post following the week of Black Friday and Cyber Monday. Canadian consumers are also becoming more aware of Black Friday and Cyber Monday deals, and delaying their purchases until they go on sale. According to a release [...]

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Gob-graphic-lunch-service

Gob Lunch Delivery Founder Lives By His Startup Rules

On his first day at his new company, Jason Chung was kindly asked to leave the premises. It wasn’t his office, though. The location was Wattpad headquarters in downtown Toronto and it was Chung’s first attempt at promoting his curated lunch delivery service, Gob, this summer. “We handed out a few [discount cards] and we [...]

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MEC-Santa-2014

Reinventing Santa Faceoff: Hipsters vs Outdoors

Despite his message of generosity and goodwill, the modern incarnation of North American Santa Claus was invented to push Coca-Cola around the holidays. Therefore, I see no moral or creative complaints about reinventing the character to suit whatever purpose your brand or agency needs. Creating modern Santa is tricky. Should he be traditionally fat? We want [...]

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Jason Dubroy shopper ddb

Innovation In Canadian Grocery – Jason Dubroy in the AOL Conversation Studio

Jason Dubroy, managing director and VP of Shopper DDB, is dropping some truth bombs on the Canadian grocery industry. “The Canadian grocery market has really only embraced digital in 2013,” he says. We’re lagging behind Europe and other areas in big data, mobile apps, and integrating the retailer’s digital with brands. The reasons behind Canadian grocers’ [...]

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Walmart Expands E-Commerce In-Store Pickup Lockers

Walmart is doubling down on their in-store pickup with the simple and effective Grab & Go locker program. The program launched in August 2014 with 10 locations, and an additional 33 being added in Greater Toronto by Dec. 5. For the uninitiated, when you buy online at walmart.ca, a customer can have the order put [...]

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