Speeding Up Canadian Social Media – Julie Sheldon in the AOL Conversation Studio

Social media managers walk a fine line between saying and doing things ...

Speeding Up Canadian Social Media – Julie Sheldon in the AOL Conversation Studio

Social media managers walk a fine line between saying and doing things to get attention, but making sure they get the right kind of attention. Innumerable cases have shown that Twitter hoards are ready to name and shame any company that makes an off-colour comment. Julie Sheldon of Mosaic knows that taking risks is the [...]

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Location Tracking Tech Powering Next Generation Of Media

Welcome to the location-based revolution. Marketing and advertising will never be the same. “Location-based marketing is not a platform by itself, but in fact a data set that powers us to make every form of media we spend money on today more effective and more measurable” The revolution  Location-based marketing isn’t simply the “next big [...]

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Montana’s Roams Toronto Trading Meat For Stuff

This is what viral videos are made of. You might be familiar with the One Red Paperclip campaign from 2005 when Canadian Kyle MacDonald used a series of trades to swap a paperclip – eventually – for a house. Montana’s is promoting its new BBQ platters by running around Toronto with a camera and seeing [...]

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Get Your Free Coffee At 25 Toronto PayPal Coffee Shops

If you were waiting for an excuse to set up your PayPal account, consider this the best reason yet. PayPal is giving a $5 credit to its mobile app users at 25 coffee shops around downtown Toronto. If you live or work downtown, chances are that you will find a way to cash in on [...]

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TV and Twitter Are So In Love Right Now

It’s become clear that Twitter and television are in a relationship and that their involvement is only deepening. Today, as TV-related Twitter conversations become more commonplace — spoilers and all — Twitter has become something akin to the world’s digital living room, dominating the second screen. Working with broadcasters “[TV viewing with Twitter] becomes less [...]

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Opinion: Wearables Now Functional But Still Unfashionable

There’s no amount of utility that can save bad fashion. The Android Wear watches unveiled in late June, arguably the most capable smart watches designed for mass adoption, have many features that augment an Android phone but they’re square in both shape and style. Samsung and LG gave their first hands-on previews to developers and [...]

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Retailnext analytics

RetailNext $30-Million Round Suggests Retailers Want More Data

RetailNext, a participant in the Retail Collective at Dx3 2014, has announced the completion of $30 million in growth financing for its comprehensive in-store analytics services. Investors include Qualcomm Incorporated, through its venture investment group, Qualcomm Ventures, Tyco and American Express. “We have carefully chosen investors who can help bring competencies to our business and are leaders [...]

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Demand For Mobile Payments Still Growing in Canada says PayPal

A new global study from PayPal studying how people like to spend and save time says that demand for mobile payment solutions continues to grow in Canada, where consumers already outpace others for new payment technology adoption. Canadians are more mobile savvy than others around the world, with the majority (56%) having used a mobile [...]

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Don’t Let Your Welcome Emails Be A Waste

A potential customer just gave you their email address. The first thing they see from you in their inbox is your welcome email, but is that enough to make them come back? As a merchant, you want that email to make the recipient feel special and move them to the next stage in the purchase [...]

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Four Avenues For The Future Of E-Commerce

With double-digit year-over-year growth, it’s fitting that with see e-commerce moving in many directions simultaneously. From product discovery to shipping, innovative companies are employing new technologies to make buying things online easier and faster than ever. Multichannel / Omnichannel Innovation Lowe’s Canada won the award for Best Multichannel Retailer (large) at the Canada Post E-Commerce [...]

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