Bronto email demographics

Males In Their 30s Most Frequent Online Shoppers: Bronto Research

Is online shopping a part of your daily routine? A new report ...

Bronto email demographics

Males In Their 30s Most Frequent Online Shoppers: Bronto Research

Is online shopping a part of your daily routine? A new report from Bronto Software reveals men between 30-39 to be the most active of any age/gender grouping. Depending on how much you shop online, this might be a surprising finding! Most online shoppers fall into the ‘occasional’ category, meaning they shop online only once a [...]

Read full story Comments { 0 }
Shad CBC Q branding

From Q to DMZ – To Rebrand Or Just Refine?

What does a brand do when they want to show the world a new face, but keep the web domains and clout of their former selves? They refine, rather than rebrand – and it’s becoming something of a trend. Agency Substance 151 recommends a rebrand when “The existing brand perception, message and image are outdated and [...]

Read full story Comments { 0 }
Tim Cook announces Apple Pay on Sept. 9, 2014.

Apple Pay Coming To Canada In November: WSJ

Apple Pay is coming to Canada in November, according to the Wall Street Journal. Reportedly, the fight is now on between Apple and Canada’s banks to determine how the transaction fees will be divided up between them, and Apple is taking the opportunity to squeeze them. (Not that they can’t afford it.) Though Apple Pay [...]

Read full story Comments { 0 }
Apple watch

The 5 Stupid Tasks You’ll Actually Use Your Smart Watch For

Getting our increasingly large phones out of our increasingly skinny jeans is a problem that has incapacitated the planet and reduced productivity by 89%. Luckily, smart watches are here to take notifications from out of our pockets and on to our wrists. With my phone in my pocket, I use a complex mental formula to [...]

Read full story Comments { 0 }

No Strategy, No Success: The Importance of Focused Content Marketing

It’s been nearly 20 years since Bill Gates prophesied that “content is king,” and now, we are seeing the overwhelming impact of his prediction coming to fruition. Content has infused itself in the online space and continues to reign as one of the top forms of digital marketing in this era. But even with business-to-business [...]

Read full story Comments { 0 }
OOH-music-festival

We Translated Toronto Agency Names Into Bands And Genres. Deal With It.

Sorry, Shakespeare. Some bands just smell better than others. I’m already off track. Let me start again… Just like a trendy band, all creative agencies need a name that elicit certain hip qualities. In order to ascertain these qualities, we surveyed members of the Dx3 team and enlisted the help of Ottawa-based music video director / [...]

Read full story Comments { 3 }
Daily Vice Rogers Fido

Rogers’ Mobile-Focused Vice Media Strategy Unveiled On Fido Network

Rogers has unveiled a mobile-focused part of its content strategy related to the $100-million joint venture with Vice Media announced last October. Rogers-owned Fido network will begin to feature daily original news content created by Vice Media, called DAILY VICE as a value-add for the mobile network’s customers. Details of a Fido rebrand have been [...]

Read full story Comments { 0 }
Uberflip's April Fool's Day Apple Watch app.

Using Your April Fool’s Day Joke To Sell Your Brand

April Fool’s Day must be a brand marketer’s favourite day of the year. Finally, a time to cast off questions about return-on-investment and instead just do something funny for its own sake. Well… why not both? Content marketing platform Uberflip took the plunge with their Uberflip for Apple Watch announcement. A cursory glance at the [...]

Read full story Comments { 0 }

Thanks For Making Dx3 2015 Biggest Canadian Digital Event Yet

Dx3 is a whirlwind of two days of digital marketing, advertising and retail. More than 4,200 attendees came to the Metro Toronto Convention Centre to learn and network with the Canadian digital business industry on March 11 – 12. As an organizer, it’s difficult fully experience everything that’s happening in the sessions and on the [...]

Read full story Comments { 0 }

Marketers Unbound Summit Brings Creative Energy, Online Platforms To Nonprofits

When it comes to digital marketing, nonprofit organizations aren’t really that different from your average for-profit company. They want to employ the best techniques for the best results, and their employees want to be seen as thought leaders and disruptors. As the Marketers Unbound Summit on March 21, about 120 nonprofit enthusiasts (including a number [...]

Read full story Comments { 0 }