Lowe’s Holoroom Comes To Canada

In the summer, we highlighted the Lowe’s Holoroom as one of the ...

Lowe’s Holoroom Comes To Canada

In the summer, we highlighted the Lowe’s Holoroom as one of the avenues for the future of e-commerce, but the tech was only available for customers in the United States. Now, this augmented reality installation is coming to Canada in two Toronto locations. The Lowe’s Holoroom is available at two Greater Toronto Area Lowe’s Canada stores in North Etobicoke (48 [...]

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Engines Of Loyalty – Mitch Joel In The AOL Conversation Studio

There’s no reason why a brand can’t have a personal relationship with a consumer, says Mitch Joel of Twist Image, but a change has to happen in how we think about communicating with our audiences. “We have to move ourselves, as marketers, out of the advertising-only mindset.” The format of the agency is one barrier [...]

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The Dropcam Parent Nowhere To Be Found In New Nest Ads

Can we talk about Nest’s new ads? They’re funny. Not robot-sports-talk-show funny, but I wouldn’t mind seeing them during the Super Bowl. The only problem is that the people they put in front of the camera to make light of the product do a great job of describing why you shouldn’t need it. The commercials [...]

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PayPal Matching 1% Of Giving Tuesday Donations

Now in its second year, Giving Tuesday is coming up on December 2, 2014. The charitable event is meant to kickstart the holiday season after the consumer-focused Black Friday and Cyber Monday. PayPal was a supporter of Giving Tuesday in its first year, and is now returning with a pledge to match 1% of donations [...]

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Shifting Companies To Digital Thinking – Duncan Fulton In The AOL Conversation Studio

It’s not enough to have one department dedicated to advancing a company’s online efforts. “If you just have a standalone digital group, they’re going to be a ghetto inside the organization,” says Duncan Fulton, SVP, Communications and Corporate Affairs, Canadian Tire Corporation CMO, FGL Sports and Mark’s. To transform an organization’s culture to think digital, the [...]

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Could Singles Day Sales Reach Canada?

November 11 is a day of reverence for most Canadians and other citizens of commonwealth and European nations, but in Asia, the date has adopted an entirely different meaning. Singles Day, designated because of the 11/11 date, originated at Nanjing University in China in 1993 and has grown into a celebration of single people as [...]

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Black Friday 2014 Consumers Reject Family Time, Embrace Showrooming & Webrooming

A Black Friday-focused report from Accenture shows a few growing or emerging trends among American consumers for Black Friday 2014. Black Friday shopping has become the epitome of omni-channel as consumers research in advance online and/or in-store before making their purchase. Seventy-one percent will research online before going into the store to make a purchase, [...]

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Does Silicon Valley North Even Exist?

Where is Silicon Valley North? It depends who you ask. Vancouverites will proudly tell you how Hootsuite and Mobify paved the way for Facebook and Amazon; Ottawans may claim local early tech giants like Corel and Nortel originated the brand; the dean of the University of Waterloo would like you to believe their region’s thousand-plus [...]

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Small Retailers Claim Victory With Credit Card Fee Reduction

In what should be a coup for small retailers, Visa and Mastercard have both voluntary agreed to reduce their transaction fees for Canadian businesses. Finance Minister Joe Oliver made the announcement today, saying that the agreement was reached voluntarily by Visa and Mastercard, whose users are responsible for 90% of credit card transactions in Canada. [...]

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Start Small: Why Emerging Retailers Are Starting Online

The old adage is more true than ever: You’ve got to have money to make money. Retailers will boast about the benefits of foot traffic and window-shopping conversion, but the actual number of customers gained in-store are dwindling in comparison to the overhead costs. Let’s do a bit of quick and sloppy math: notwithstanding the [...]

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