How Canada’s Top E-Commerce Companies Integrate Social Media

For companies that are learning how to combine social media and eCommerce, ...

How Canada’s Top E-Commerce Companies Integrate Social Media

For companies that are learning how to combine social media and eCommerce, the options are dizzying. Should you go with Pinterest? Instagram? Facebook? Matthew Bertulli, CEO and co-founder of Demac Media, a Toronto-based company that helps businesses develop eCommerce platforms, has some advice for retailers both new and established who are trying to decide: understand [...]

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Silverpop’s 10 Digital Marketing Tips for a Successful 2015

From responsive design going mainstream to remarketing moving up the funnel, there were a ton of exciting developments in the digital marketing world in 2014. To help keep marketers informed of these trends and assist companies in delivering a more consistent, more rewarding customer experience across channels, Silverpop posted more than 150 blogs in 2014. [...]

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How Le Journal De Montréal Crushed It On Facebook In 2014

Canadian media companies spent more effort than ever posting content to their Facebook account in 2014, while some focused on quantity, others excelled with quality. New research by data solutions company nModal shows that the amount of activity on Canadian media Facebook pages is accelerating, but the quality of the posts among the companies can [...]

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How Indigo’s Analytics Transform Customer Loyalty In-Store & Online

Alison Chick is an expert when it comes to loyalty programs for retailers, and she sees many opportunities to use the data collected to improve both the in-store and online experience for customers. “Many retailers think of digital loyalty as different from the in-store program and experience,” she says. “But there’s really just one consumer [...]

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Why MEC Values Its Website “Far Beyond Direct Revenue”

One of the biggest challenges for any retailer is making its online experience just as good as its in-store one, and Jeff Crook, the Chief Product Officer of outdoor goods retailer Mountain Equipment Co-op (MEC), has some strong words to say about how retailers are failing. “I look at a lot of websites — this [...]

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Selling in the Belly of the Beast: Why reddit Matters

On December 10, 2011, the comedian Louis C.K. experimented by releasing his fourth full-length comedy album, Live at the Beacon Theater, exclusively online at $5 apiece. No middleman, no Netflix—just old-school word of mouth. Two days later, he participated in a live text-based interview on reddit called Ask Me Anything, or AMA. Nine days after [...]

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Brainwave Measurement Will Reveal True Superbowl-Winning Ad At Dx3 2015

“A lot of people are talking about who won the Superbowl,” said Matt Di Paola, Managing Director, Digital Innovation at SID LEE. He’s not talking about the controversial passing play that effectively turned the Seattle Seahawks from comeback champions to what-were-they-thinking losers. Di Paola didn’t even watch the game on Sunday. Superbowl XLIX (and advertising [...]

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IBM’s Watson Brings Cognitive Computing To Cooking

IBM’s cognitive computing platform, Watson, has come a long way from kicking Ken Jenning’s butt on Jeopardy. In fact the computing power behind Watson is taking up a new hobby: cooking. The genius behind Watson is its ability to think, like a human, in four stages: Observe. Interpret based on past experience. Evaluate hypotheses. Decide. [...]

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The Internet of Things Is Invisible – And That’s A Good Thing

If you’ve been reading CIO.com, or Forbes, you might be under the impression that The Internet of Things is some sort of fad, like Orbits Juice, Pogs or the Sham Wow, when in reality The Internet of Things is a paradigm shift in user interface – like when video killed the radio star and Google [...]

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Brad Ross: Meet the Face of Canada’s Largest Transit Commission

When Toronto’s lights went out in January 2009, the lights went on in Brad Ross’s head. For two days, the city’s southwest was completely in the dark—not just literally, but about public transit, too. Streetcars and subways stopped running. Schedules were a mess. And as the executive director of corporate communications for the Toronto Transit [...]

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