Thanks For Making Dx3 2015 Biggest Canadian Digital Event Yet

Dx3 is a whirlwind of two days of digital marketing, advertising and ...

Thanks For Making Dx3 2015 Biggest Canadian Digital Event Yet

Dx3 is a whirlwind of two days of digital marketing, advertising and retail. More than 4,200 attendees came to the Metro Toronto Convention Centre to learn and network with the Canadian digital business industry on March 11 – 12. As an organizer, it’s difficult fully experience everything that’s happening in the sessions and on the [...]

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Marketers Unbound Summit Brings Creative Energy, Online Platforms To Nonprofits

When it comes to digital marketing, nonprofit organizations aren’t really that different from your average for-profit company. They want to employ the best techniques for the best results, and their employees want to be seen as thought leaders and disruptors. As the Marketers Unbound Summit on March 21, about 120 nonprofit enthusiasts (including a number [...]

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Erica Ehm presents How To Engage Moms In The Digital Space at Dx3 2015.

Brands Fail To Engage Moms Online Says New YMC Research

New research from Yummy Mummy Club (YMC) describes Moms as an active online demographic (70% are on Facebook daily and 90% share content weekly), but also as a group that doesn’t feel engaged by the content that is offered to them by brands. At Dx3 2015 on March 11,YMC Founder Erica Ehm presented the research as [...]

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sliverpop-work-smarter

Silverpop’s Using Marketing Automation To Work Smarter, Not Harder

Try finding a marketer who isn’t overwhelmed. In my role I meet with a lot of you, and this is unfortunately a common bond that unites us all. We’re working long hours, cranking out project after project and email after email, with what feels like no end in sight. This relentless schedule can leave even [...]

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Redefining How Brands Source Imagery

Article submitted by Luca De Blasis, FlashStock For those of us who live at the intersection of marketing and technology, Dx3 highlights the pace at which capabilities are evolving year after year. For instance, the democratization of resources once owned by a select few organizations is forcing traditional industries to re-think how they do business. [...]

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How Data Can Help Win Your Customers’ Hearts (And Wallets)

by Christina DiAdamo, Industry Engagement Manager at Microsoft Great marketing is based on deep insights, that’s nothing new. But, considering the speed that technology and the consumer landscape are evolving, getting those insights is increasingly challenging. At the same time, as more facets of Canadians’ lives go digital and the lines between online and offline [...]

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MobileXCo's Applebees coupon redemption process.

The Sweet, Simple Advantages Of SMS Marketing

Do you take a long sigh every time your inbox dings with a new email? The success of messaging applications and group texting in our everyday lives speaks to the fact that most emails are the opposite of good communication: bloated and difficult to act on. Most emails are useful information wrapped in poor packaging. [...]

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Silverpop’s 5 Ways To Enhance The Customer Journey

Today’s buyers are more connected than ever, interacting with brands on a variety of channels during all hours of the day. A unified, personalized marketing approach is necessary to ensure you’re creating the experience your buyers not only deserve, but that also will ultimately drive brand loyalty and marketing ROI. The customer’s journey, from behaviors [...]

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highline startup zone

HIGHLINE Brings West Coast Startups To Toronto For Dx3

Ask any entrepreneur, pitching an idea for a new company or service is equal parts art and science. You only have a short time to convey the scope of the idea, why it’s right for the customer, and how it will work. You also need to be pitching to the right people. At Dx3 2015 [...]

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Nymi retail collective dx3

Futuristic Customer Journey Ready to Be Unveiled At Dx3 2015

It is estimated that within five years, 10% of all Canadian retail sales will be done online. Canadians were initially slow to adjust to the online retail realm, but e-commerce now is playing an increasingly significant role for major retailers. Canadian retail disruptor changeRoom — in concert with tech innovator Nymi and MasterCard — might [...]

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